Journal · Brand & story

JamDung Roots Run Deep

· 1 min read

Glass of sorrel drink with hibiscus petals and ginger on a tablecloth

In the bustling streets of Brooklyn, where Caribbean culture and cuisine thrive, Sorrel City's roots run deep, inspired by the rich heritage of Jamaica, a place affectionately known as JamDung. Our tagline, 'Sweet sorrel straight from JamDung', is more than just a phrase - it is a promise of quality and a connection to our roots.

What is JamDung?

JamDung is a colloquial term used to refer to Jamaica, a place where the sorrel plant, also known as hibiscus, is deeply ingrained in the culture and tradition. According to some people, sorrel is often associated with warm seasonal rituals and is traditionally believed to be a soothing, caffeine-free beverage. At Sorrel City, we are dedicated to bringing this tradition to the Bronx, Mt Vernon, Manhattan, Brooklyn, Queens, and Connecticut, one hand-bottled gallon at a time.

Our sorrel drink is made with high-quality, carefully selected ingredients, including fresh hibiscus calyxes, and is available in various sizes, including 1 Gallon, 1/2 Gallon, and 16 oz bottles, with optional rum, wine, or sugar. To start an order and experience the sweet taste of JamDung for yourself, simply visit our order page.

A Taste of Heritage

At Sorrel City, we are committed to preserving the traditional methods of preparing sorrel, while also innovating and experimenting with new flavors and recipes. Researchers have studied the nutritional benefits of hibiscus, which is often associated with vitamin C and antioxidants. Some people find that drinking sorrel is a great way to stay hydrated, especially during the warm summer months. To learn more about our story and our hand-bottled sorrel drink, visit Sorrel City, our home on the web.

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