Sorrel City is a small-batch Jamaican sorrel beverage business based in the NY/CT area. We brew bottled sorrel from a family recipe — hibiscus petals, ginger, cloves, orange peel steeped slow — with optional rum or wine added on request.

Where do you deliver?

Local courier delivery (via Uber Direct) within about 10 miles of our Bronx kitchen, quoted live at checkout. Self-pickup from the Bronx is free, and we run occasional flat-fee delivery days to areas farther out.

How much lead time do I need?

Two days minimum. Each batch is steeped slowly so we need time to brew and bottle your order.

Zelle (preferred — verify within an hour), cash at handoff, or tap-to-pay with Apple Pay or Google Pay on our terminal at pickup or delivery.

Journal · Brand & story

Sorrel City's Direct Approach

2026-08-31 · 2 min read

Glass of sorrel drink with hibiscus petals and ginger on a tablecloth

On a crisp winter morning in Brooklyn, the warmth of Sorrel City's hand-bottled Jamaican sorrel is a welcome respite from the chill. As the holiday season approaches, with Christmas and New Year's Eve just around the corner, December 24th and 31st being particularly popular days for gatherings, many are searching for a unique and delicious beverage to share with friends and family. Some people find that a warm seasonal ritual, like sipping sorrel, is often associated with feelings of comfort and togetherness.

The Case for Direct-to-Customer Sorrel

Researchers have studied the importance of direct-to-customer sales in the food industry, and Sorrel City is a prime example of this approach in action. By selling directly to customers, Sorrel City can ensure that every bottle of sorrel meets the company's high standards for quality and flavor. According to many sorrel enthusiasts, the key to a great sorrel is in the ratio of hibiscus to sugar, and Sorrel City's expert blenders have perfected this ratio to create a truly exceptional drink.

For those looking to order a bottle of Sorrel City's finest sorrel, start an order today and experience the unique flavor and warmth that only Sorrel City can provide. As Sorrel City continues to grow and expand its reach, the company remains committed to its core values of quality, community, and customer satisfaction. With its tagline, "Sweet sorrel straight from JamDung", Sorrel City is dedicated to bringing a taste of Jamaica to customers in the Bronx, Mt Vernon, Manhattan, Brooklyn, Queens, and Connecticut.

A Focus on Quality and Community

Sorrel City's direct-to-customer approach allows the company to build strong relationships with its customers and to gather feedback and insights that help to inform and improve the company's products and services. This focus on quality and community is at the heart of Sorrel City's mission and is reflected in every aspect of the company's operations, from the careful selection of ingredients to the hand-bottling of every gallon of sorrel. Some people find that the antioxidants and vitamin C in hibiscus-based drinks like sorrel are a welcome addition to a healthy and balanced lifestyle, and Sorrel City is proud to offer a product that is not only delicious but also nutritious.

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