Journal · Jamaican culture & holidays

Sorrel City at Carnival Time

· 1 min read

Glass of sorrel drink with hibiscus petals and ginger on a Carnival-themed tablecloth

On a sweltering August day in Brooklyn, the sound of steel drums and the smell of jerk seasoning fill the air, signaling the start of Carnival celebrations. As revelers make their way to the road march, they are often greeted with refreshing drinks, including sorrel, a staple at Caribbean Carnival events.

According to some people, the tradition of drinking sorrel during Carnival is rooted in its cultural significance in Jamaica, where Sorrel City draws inspiration for its hand-bottled sorrel. The drink is often associated with warm seasonal rituals and is traditionally believed to be a soothing, hydrating beverage.

The Significance of Sorrel

Researchers have studied the role of hibiscus-based drinks, like sorrel, in Caribbean culture, and have found that they are often tied to community gatherings and celebrations. At Carnival, sorrel is a symbol of hospitality and generosity, as it is typically shared among friends and family.

Sorrel City's hand-bottled sorrel, available in various sizes, including 1 Gallon, 1/2 Gallon, and 16 oz, with optional rum, wine, or sugar, is a popular choice among Carnival-goers. To start an order and experience the refreshing taste of sorrel at your next celebration, visit Sorrel City's order page.

A Refreshing Tradition

In the Bronx, Mt. Vernon, Manhattan, Brooklyn, Queens, and Connecticut, Sorrel City's sorrel is a beloved drink, particularly during Carnival season. Some people find that the drink's unique flavor, with notes of cranberry and a hint of spice, is a perfect complement to the vibrant music and dance of the road march.

Start an order