Journal · Jamaican culture & holidays

Sorrel City's Road March Roots

· 2 min read

Glass of sorrel drink with hibiscus petals and ginger on a Carnival-themed tablecloth

On a sweltering August morning in Brooklyn, the air is electric with the sound of steel drums and the smell of jerk seasoning wafting from food vendors, as Carnival celebrations reach their peak with the road march, a vibrant parade that winds through the streets, and Sorrel City's hand-bottled sorrel is always in high demand, a refreshing drink that has been a staple at Jamaican Carnival celebrations for generations, with its deep red color and subtle, slightly sweet flavor, made with a traditional ratio of hibiscus calyxes to sugar, a recipe that has been passed down through the years, and is often associated with warm seasonal rituals and community gatherings.

Sorrel's Enduring Popularity

According to some people, the popularity of sorrel at Carnival is due in part to its cultural significance, as a drink that is traditionally believed to be a warm and comforting beverage, perfect for hot summer days spent dancing in the streets, and researchers have studied the role of hibiscus-based drinks in Caribbean culinary traditions, where they are often served at special occasions, such as weddings and holidays, like Christmas and Easter, and are a key part of the region's rich cultural heritage, which Sorrel City is proud to be a part of, as a business that hand-bottles its sorrel in small batches, using only the finest ingredients, and offers it to customers in the Bronx, Mt Vernon, Manhattan, Queens, and Connecticut, with optional rum, wine, or sugar, so you can enjoy it your way, whether you are celebrating Carnival or just looking for a refreshing drink, and if you are interested in trying some, you can start an order today, or visit our home to learn more about Sorrel City and its products, including the 1 Gallon, 1/2 Gallon, 16 oz, and upcoming 32 oz sizes.

A Flavor of Community

Some people find that the taste of sorrel is reminiscent of childhood summers spent playing in the streets, and the smell of hibiscus is often associated with feelings of warmth and comfort, as it is a key ingredient in many traditional Caribbean dishes, and is often used in teas and other beverages, where its subtle, slightly sweet flavor is prized, and Sorrel City is committed to preserving this tradition, by using only the finest ingredients, and adhering to traditional recipes, to create a drink that is truly authentic and delicious, with a flavor that is both familiar and unique, and is perfect for sipping on a hot summer day, or enjoying at a special occasion, like a Carnival celebration, where Sorrel City's hand-bottled sorrel is always a welcome addition.

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